What will it cost me to use a transformers license?

For a college project I need to create a promotional campagne for a movie theatre. My plan was to use some copyrighted material (including the transformers), but I have no idea where to get the licenses to do this, or what it would cost me /the movie theatre. Is there a way to find this online, or do I have to go and ask the movie theatre?|||It's good to check on it but many companies allow the use of their logos for educational purposes without and licensing issues. to start with the Transformers, I would approach Hasbro first as they are the toy manufacturer and may be the prime license holder.|||money and time to go to the required place